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Online store: what it can offer your business and how to make it convenient for customers

Online store: what it can offer your business and how to make it convenient for customers

A product catalog is the heart of an online store. It should be simple and clear.
What will make your catalog effective:

  • Filters: For example, by price, color, size, or brand. Customers will be able to quickly find what they need.
  • Search: Intuitive search bar with auto-completion.
  • Categories and subcategories: For example, in a clothing store, it can be "Women's Clothing" → "Dresses" → "Evening".

How it works:
Your customer visits the website, selects the "Discounts" category, and sorts the products by price. In a few clicks, he finds the right product.

If the purchase process is too complicated, the customer may leave the site. To prevent this from happening, your store should offer:

  • Shvidke registration: One click and the customer is already in the cart.
  • Minimum of fields: Only the necessary information: name, phone number, delivery address.
  • Support for multiple payment and delivery methods: The more options you offer, the more customers you can attract.

Example:
The cosmetics store offers "quick checkout" for regular customers, where all data is filled in automatically.

It is important for the Ukrainian market to offer such payment methods:

  • Online card payment: Support for Visa, Mastercard via LiqPay or WayForPay.
  • Apple Pay/Google Pay: They are especially popular among young audiences.
  • Cash on delivery: Payment upon receipt via Nova Poshta.

Convenient for customers:
For example, in your store, a customer can choose to pay by installments through PrivatBank. This reduces the financial burden and motivates them to buy more expensive goods.

Your store can include features that will help you attract more customers and increase sales:

  • The system of sale: Coupons for the first purchase, "3 for the price of 2" promotions.
  • Loyalty program: Accumulative points for purchases.
  • Wish list: Customers add products to their "favorites" and return to them later.
  • Perehresnyi sale: Tips like "People also bought this product" or "You may also be interested in".

Example:
The sportswear store offers customers a 5% discount if they register on the site.

A successful online store is not only about sales, but also about communication with customers. For this purpose, you can use:

  • Online chat: Instant answers to customer questions. For example, via Facebook Messenger or Tawk.to.
  • Chat Boti: Automated answers to common questions about delivery, payment, and returns.
  • Feedback forms: Customers can leave a review or report a problem.

Example:
The electronics store uses a chatbot on Telegram to inform customers about the status of their orders.

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TOP plugins for an online store in Ukraine

Payment plugins
WooCommerce LiqPay
  • Acknowledgment: Integration of payment via LiqPay, which supports Visa, Mastercard, Apple Pay, and Google Pay.
  • Features: Easy integration, support for the hryvnia, and the ability to set up a convenient payment process.
  • Where to download: Official page of LiqPay
  • Why it's relevant: LiqPay is one of the most popular payment systems in Ukraine, especially for small and medium-sized businesses.
WayForPay Payment Gateway
  • Acknowledgment: Acceptance of online payments through WayForPay.
  • Features: It supports all popular payment cards and instant payments through Ukrainian banks.
  • Why it's relevant: Easy integration and accessibility for Ukrainian sellers.
Elementor for store customization

Elementor is the most popular page builder for WordPress. Its flexibility and ease of use allow you to create a unique website design without knowing the code.

Elementor Free
  • Acknowledgment: Creation of store pages, home page, product pages.
  • Functions:
    • Blocks for text, images, buttons.
    • The ability to create custom partitions without programming.
  • Why it's relevant: The free version allows you to customize the basic elements of the site.
Elementor Pro
  • Acknowledgment: Extend the functionality of Elementor to create unique designs.
  • Functions:
    • Additional widgets: sliders, forms, price lists.
    • Integration with WooCommerce to create custom product and cart pages.
    • Support for dynamic content (for example, automatic display of discounts).
  • Why it's relevant: Ideal for creating complex pages with interactive elements.
Essential Addons for Elementor
  • Acknowledgment: Additional features for Elementor.
  • Functions:
    • Advanced functionality of tables, carousels, and timers.
    • Possibility to create a portfolio or gallery.
  • Why it's relevant: It is easy to use and adds interactivity to the website.
Crocoblock (JetPlugins)
  • Acknowledgment: A comprehensive set for creating online stores.
  • Functions:
    • JetWooBuilder: Custom product and category pages.
    • JetBooking: A tool for bookings.
    • JetEngine: For creating dynamic data.
  • Why it's relevant: Crocoblock supports WooCommerce, which makes it an ideal choice for stores.
Security of the online store

When it comes to online business, security is critical. Hacking or data leaks can not only damage your reputation, but also lead to financial losses.

Wordfence Security
  • Acknowledgment: Protecting your website from hacker attacks.
  • Functions:
    • Website scanning for viruses and vulnerabilities.
    • Firewall to block suspicious activity.
    • Protection against brute force attacks.
  • Why it's relevant: For the Ukrainian market, where DDOS attacks are common, Wordfence helps to protect the website and customer data.
Sucuri Security
  • Acknowledgment: Comprehensive website protection against viruses and attacks.
  • Functions:
    • File integrity monitoring.
    • Fast website recovery after hacking.
    • SSL control and support for HTTPS.
  • Why it's relevant: The plugin supports the Ukrainian language and has a simple interface for beginners.
iThemes Security
  • Acknowledgment: Protect your store from threats.
  • Functions:
    • Restricting access to the administration panel.
    • Reminder to update plugins and themes.
    • Tracking suspicious IP addresses.
  • Why it's relevant: Easy-to-configure plugin for basic security.
Additional useful plugins
Happy Addons for Elementor
  • Acknowledgment: Additional widgets for Elementor.
  • Functions:
    • Floating buttons, animations, interactive sections.
    • Improving the visual part of the site.
  • Why it's relevant: Adds a modern look to your website.
WPForms
  • Acknowledgment: Create feedback forms.
  • Functions:
    • Easy integration with Elementor.
    • Forms for contacts, orders, and subscriber collection.
  • Why it's relevant: Forms for contacts, orders, and subscriber collection.
Slider Revolution
  • Acknowledgment: A powerful tool for creating sliders.
  • Functions:
    • Slides with interactive elements.
    • Videophones and animations.
  • Why it's relevant: Allows you to create professional banners for promotions or new products.
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